What is the hottest online store selling? Analysis of popular topics and trends in the entire network in the past 10 days
With the rapid development of the e-commerce industry, more and more people choose to open stores online to start businesses. However, in the face of fierce market competition, choosing the right product category is crucial. This article combines popular topics and search data on the entire network for the past 10 days to analyze the current hottest online store product trends and provide structured data references.
1. Overview of popular online store product trends in 2023
According to data analysis of major e-commerce platforms and social media, the following categories have the highest attention in the past 10 days:
| Ranking | Product Category | Popularity index | Year-on-year growth |
|---|---|---|---|
| 1 | Healthy and healthy food | 95 | +45% |
| 2 | Smart home appliances | 88 | +32% |
| 3 | Personalized gifts | 85 | +28% |
| 4 | Pet supplies | 82 | +25% |
| 5 | National trend cultural and creative products | 78 | +40% |
2. Analysis of popular products in segmented markets
1.Healthy and healthy food
In the post-epidemic era, consumers' attention to health continues to rise. The following subcategories are particularly prominent:
| Subcategories | Representative products | Search volume increase |
|---|---|---|
| Functional food | Probiotics, collagen | +68% |
| Low-sugar snacks | Zero card jelly, low sugar biscuits | +55% |
| Traditional tonic | Donkey-hide gelatin cake, black sesame balls | +48% |
2.Smart home appliances
With the development of technology, the demand for intelligent products has surged, and the following products are the most popular:
| Product Type | Price range | Repurchase rate |
|---|---|---|
| Smart cleaning appliances | 500-2000 yuan | 35% |
| Portable small appliances | RMB 100-500 | 42% |
| Health monitoring equipment | 300-1000 yuan | 28% |
3. Recommended emerging potential categories
In addition to the current popular categories, we also found several emerging areas that are growing rapidly:
| Emerging categories | Core selling points | Target group |
|---|---|---|
| Camping equipment | Lightweight, multi-functional | Urban people aged 25-40 |
| Hanfu accessories | National style culture, personalization | Generation Z consumers |
| Virtual Products | Digital collections, electronic services | Technology enthusiasts |
4. Product selection suggestions and business strategies
1.Accurately locate the target population: Analyze user portraits based on product characteristics, such as healthy foods are mainly aimed at women aged 25-45.
2.Focus on seasonal changes: For example, before summer comes, you can arrange sun protection and cooling products in advance.
3.Pay attention to differentiated competition: In categories with serious homogeneity, competitiveness can be enhanced through customized and combined sales.
4.Using social e-commerce channels: Short video platforms have become an important sales channel, and it is recommended to combine them with content marketing strategies.
5. Summary
The key to successful online store opening is to choose the right product category. Currently, categories such as health care, smart home, and personalized customization maintain a strong growth momentum. At the same time, emerging fields such as camping equipment and Hanfu culture are also worth paying attention to. It is recommended that entrepreneurs choose the most suitable business direction based on their own resources and market needs. Only by continuously paying attention to market changes and timely adjusting product structure can we be invincible in e-commerce competition.
(Note: The above data is compiled based on the public data of the entire network in the past 10 days. Please refer to the actual situation for specific operations.)
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