Title: What toy factory is for girls? Revealing the latest trends in the toy market for women
In recent years, the toy market has gradually segmented, and women's desire for toys has become a hot topic. From blind boxes to DIY crafts, from trendy toys to healing toys, female consumers are becoming the main force in the toy market. This article will combine the hot content on the Internet in the past 10 days to analyze the popularity of toys for women, and reveal which toy factories are girls’ favorite brands.
1. Inventory of hot toy topics in the past 10 days
| topic | heat index | Main platform |
|---|---|---|
| New IP for blind box toys released | ★★★★★ | Weibo, Xiaohongshu |
| DIY handmade toys become popular | ★★★★☆ | Douyin, Bilibili |
| Healing toys (such as pinch toys) | ★★★☆☆ | Xiaohongshu, Taobao |
| Women co-brand with trendy brands | ★★★☆☆ | Weibo, Dewu |
2. TOP5 girls’ favorite toy factory brands
| Ranking | brand name | Featured products | Proportion of female users |
|---|---|---|---|
| 1 | Bubble Mart | Blind box, trendy toys | 85% |
| 2 | 52TOYS | collectible toys | 78% |
| 3 | Ruo state | DIY cabin | 92% |
| 4 | LOZ building blocks | miniature building blocks | 88% |
| 5 | Sember family | Play house toys | 95% |
3. Three major trends in toys for women
1.Emotional design: Modern women are more inclined to buy toys that can bring emotional resonance. For example, Bubble Mart's "Sweet Bean" series has captured a large number of female users with its cute and healing image.
2.Enhance social attributes: Toys are no longer just personal collections, they have become social currency. Data shows that 72% of female users will share toy unboxing videos on social platforms.
3.Personalized customization: DIY toys continue to be popular. The monthly sales volume of Ruotai brand’s DIY cabins exceeds 100,000 pieces, of which 90% of the buyers are women aged 18-35.
4. Why can these toy factories seize the female market?
| success factors | Specific performance |
|---|---|
| precise positioning | Design products based on women’s aesthetic preferences |
| social marketing | Plant grass through Xiaohongshu, Douyin and other platforms |
| emotional value | Endow toys with emotional properties such as companionship and healing |
| Collection system | Establish a series of products to stimulate the desire for collection |
5. Future Outlook
As the "her economy" continues to heat up, the female-oriented toy market is expected to maintain an annual growth rate of more than 15%. Toy factories need to have a deeper understanding of the psychological needs of female consumers and continue to innovate in product design and marketing strategies in order to remain invincible in this blue ocean market.
Judging from current trends, toy products with collectible value, social attributes and emotional value are the most popular among women. Those toy factories that can accurately grasp female psychology will become the biggest winners in this market.
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